Julie is a strategic and collaborative marketing leader who has helped shape the evolution of Corporate Central's marketing, communications, brand, and member engagement strategies since joining the organization in August 2008.
Throughout her tenure, Julie's responsibilities and leadership influence have continued to expand across the organization. Today, as Marketing Director, she leads Corporate Central's marketing strategy, execution, and performance, driving stronger member engagement and supporting the organization's strategic growth. She oversees integrated marketing programs, campaigns, communications, analytics, and brand initiatives, partnering closely with leadership and teams across the organization to ensure marketing efforts reflect Corporate Central's culture, values, and long-term vision.
Julie also leads and develops the marketing team, fostering a culture of accountability, creativity, collaboration, and continuous improvement. Known for her organization, strategic thinking, and commitment to execution, she works to elevate the experience Corporate Central creates for its members, partners, CUSOs, and teammates.
Julie holds a bachelor's degree in Communication Arts from the University of Wisconsin–Madison and is an active member of the American Marketing Association. She earned the Professional Certified Marketer (PCM®) credential in Marketing Management from the American Marketing Association in 2023. She is also a Certified Wisconsin Credit Union Leader (CWCUL), having completed the Wisconsin Credit Union League's Leadership Institute, and a Certified Credit Union Financial Counselor (CCUFC) through the CUNA Financial Counseling Certification Program.